Streaming TV is full of opportunity — but complexity often gets in the way of performance. Wurl is changing that.
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We’re giving advertisers a more direct, data-enriched path to premium streaming inventory, powered by contextual signals, deep metadata, and total transparency. This means smarter targeting, less waste, and higher performance at scale.
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This June, we’re bringing that story to life at the 72nd Cannes Lions International Festival of Creativity. Let’s connect.
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For this session, we’ll pull back the curtain on what it takes to disrupt tradition in an industry steeped in heritage. Learn how Diageo leverages bold storytelling, creative partnerships, and a fearless approach to innovation to drive cultural relevance, crafting spirits and campaigns that resonate with today’s consumers while setting the pace for what’s next. From trendspotting to brand reinvention, get an inside look at the strategies and mindsets fueling Diageo’s role at the heart of culture.
Creating a channel, cataloging content, pulling clips for ads, and placing them in relevant contexts sounds manageable—if you’re dealing with one show on one network. But across endless devices, broadcasters, and streamers? It’s nearly impossible. This conversation brings together two tech leaders—one enabling content understanding at scale , the other powering contextual ad targeting—alongside a media buyer to explore what’s real today and what’s possible tomorrow through AI.
Wurl is a leader in the streaming TV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl, LLC is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit www.wurl.com.
